The fundraising landscape has changed dramatically in recent years, with new technologies and trends emerging that are transforming the way hospitals and other healthcare organizations raise money. Many organizations are now turning to online fundraising platforms and social media to reach a wider audience of potential donors. 

Stay up to date with this guide to the latest trends in hospital fundraising that you need to keep an eye on in 2023.

Online giving

One of the most important fundraising trends is the rise of online giving. With the advent of new technology, it’s now easier than ever for donors to make gifts online. This trend is being driven by the increasing use of mobile devices and the growing popularity of social media. According to one report, 94% of hospital foundations studied offered online donations. 

Online giving platforms like MaxGiving make it easy for donors to find and donate to their favorite charities. These platforms also provide powerful tools for tracking donations and measuring fundraising progress.

Hospital fundraising teams are embracing online giving as a way to reach more donors and raise more money. Online giving platforms offer a number of advantages for hospital fundraisers, including the ability to:

• Reach a larger audience of potential donors
• Accept donations from anywhere in the world
• Process donations quickly and easily
• Provide donors with a convenient and user-friendly giving experience

Hospital fundraising is becoming increasingly competitive, and this competition will only increase in 2023. In order to be successful, hospitals need to stand out from the crowd and offer donors a unique giving experience. One way to do this is by using fundraising platforms that allow donors to connect with their personal fundraising pages. These pages can include photos, videos, and personalized messages from the hospital staff. If you’re looking for ways to increase fundraising results, online giving is a powerful trend you can’t afford to miss.

Recurring donations

Another trend that is gaining popularity is the use of recurring donations. This type of giving allows donors to make regular contributions to their chosen charity. This can be a convenient way for donors to support their favorite causes, and it’s also an effective fundraising tool for hospital foundations.

Hospital foundation teams are beginning to use recurring donations as a way to build long-term relationships with donors. This type of giving can be a great way to engage and retain donors and provide a steady source of funding for hospital fundraising efforts. 

According to Giving USA, there is an increasing trend of fewer donors, but larger gifts. This means that donor retention is more important than ever, as donors continue to invest year after year and eventually become major gift donors. If you’re looking for ways to increase fundraising results, consider implementing a recurring giving program to make it easy for your existing donors to continue partnering with your hospital or healthcare organization. 

Virtual events

With the COVID-19 pandemic, many organizations had to cancel in-person events. However, by moving their events online, they’ve been able to reach a wider audience and raise more money than they would have if they had held the event in person. Donors can participate in fundraising activities from the comfort of their own homes. This type of event is especially popular with busy people who may not have the time or ability to attend a traditional fundraising event. And because virtual events can be hosted on various platforms (including social media), they’re easy to promote.

Virtual events offer a number of advantages for fundraising organizations, including the ability to:

• Reach a larger audience of potential donors
• Save on costs associated with in-person events
• Engage donors in new and innovative ways
• Increase fundraising results

If you’re looking for ways to engage donors and raise money for your hospital foundation, virtual events are a trend you can’t afford to miss.

Hybrid events

Fundraising events such as galas, concerts, and walks/runs are still popular among many hospitals and other healthcare organizations. These events provide a great opportunity to engage the community and raise money for a good cause.

However, as the fundraising landscape continues to evolve, many organizations are turning to hybrid events as a way to reach more donors and raise more money. Hybrid events are a combination of in-person and online elements, which allows organizations to reach a wider audience of potential donors. This type of event can be a great way to engage donors who might not be able to attend an in-person event. 

There are a few things to keep in mind when planning a hybrid event:

• Make sure you have a good mix of online and offline elements. This will ensure that everyone feels included and engaged.
• Plan for technical difficulties. Even with the best planning, there can be issues with audio/video quality, internet connectivity, etc. Be prepared with a backup plan in case something goes wrong.
• Promote your event widely. Use social media, email, and other channels to reach as many potential donors as possible.

By planning a hybrid event, you can reach more donors and raise more money for your hospital or healthcare organization in 2023.

Corporate philanthropy

If you’re looking for ways to increase fundraising results, consider partnering with a corporation. Corporate philanthropy can provide a number of benefits for both fundraising organizations and businesses. More and more companies are beginning to realize the benefits of giving back to the community. Corporate philanthropy is having a major impact on hospital fundraising in recent years as hospitals partner with businesses to help raise funds for their programs and services.

One of the biggest advantages of corporate philanthropy is that it can help to improve a company’s image. When companies give back to the community through major gifts to a healthcare facility or hospital, they are showing that they care about more than just profits. This can make potential customers and employees view their company in a more positive light. 

Another benefit of corporate philanthropy is that it can help to improve employee morale. When employees see that their company is giving back to the community or offering a matching gift program, they are likely to feel more proud of their employer and are often more willing to give themselves. This can lead to increased productivity and loyalty. Finally, corporate philanthropy can be a great way to engage employees, build brand awareness, and make a positive impact on the community.

Let us worry about the details, so you can do what really matters

The fundraising landscape is constantly evolving. And as it does, new trends are emerging that are transforming the way organizations raise money. From online giving to corporate philanthropy, these trends offer new ways for hospital foundations to engage donors and raise funds. 

MaxGiving is a leading online giving platform that offers everything you need to power your hospital fundraising efforts. Let us take care of the details so you can worry about what really matters — saving lives, offering quality care, and making an impact in the community. To learn more about our platform and how we can help you reach your fundraising goals, contact us today.