While online giving is growing in popularity, many nonprofits still rely on fundraising events to bring in donations. And for good reason! Fundraising events are a great way to raise awareness for your cause and engage potential donors. But with so many events taking place, it can be hard to make yours stand out from the crowd.
That’s why it’s important to be aware of the latest fundraising trends. By keeping up with the latest trends, you can ensure that your fundraising event is cutting-edge and exciting. And that’s exactly what donors want to see!
So what are the fundraising trends for 2022? Keep reading to find out! This guide will give you all the information you need on what’s hot in fundraising for 2022. From in-person fundraising to online fundraising and hybrid events, we’ve got you covered. So read on to find out everything you need to know about fundraising in 2022!
What’s hot in fundraising for 2022?
Online fundraising tools
If you’re not fundraising online, you’re missing out! In 2022, more and more nonprofit organizations are turning to online fundraising tools to reach their donor base. Online fundraising tools offer several advantages for both donors and fundraising organizations. They are convenient, easy to use, and offer a wider reach than traditional fundraising methods. And with more people than ever spending time on their devices, it’s the perfect way to reach potential donors.
Hybrid fundraising events are becoming more and more popular. And in 2022, we expect to see even more hybrid events taking place. Hybrid events are a combination of online and in-person elements. This allows donors who cannot attend the event in person to still participate and donate. These events mix online and in-person elements, making them perfect for reaching a wider audience. And with the right technology, you can make sure your hybrid event is a success!
The rise of social media
Social media is a powerful fundraising tool. This is because it allows nonprofits to reach a wider audience with their fundraising campaigns. And in 2022, we expect to see even more nonprofits using social media to engage with their donors and raise money. From Twitter to Instagram, there are plenty of platforms you can use to reach potential donors and raise awareness for your cause.
Donation apps are becoming increasingly popular, and in 2022 we expect to see even more nonprofits using them to raise money. These allow donors to easily donate to their chosen nonprofit organization via their mobile phone. From platforms like MaxGiving and social media, there are plenty of ways to raise money online. And with more people than ever spending time on their devices, it’s the perfect way to reach potential donors.
Virtual reality fundraising
Virtual reality fundraising is a relatively new phenomenon, but it’s gaining in popularity. This technology allows donors to experience what it is like to be a beneficiary of the fundraising campaign. And in 2022, we expect to see even more nonprofits using virtual reality to engage with their donors. From virtual reality fundraising events to virtual reality tours of your nonprofit, there are plenty of ways to use this cutting-edge technology to reach your fundraising goals.
Employer giving programs
Finally, employer giving programs and event sponsorships are still popular methods of fundraising. However, there is an increasing trend toward philanthropic foundations giving grants to nonprofits. In recent years, there has been a surge in employer giving programs. And in the remainder of 2022, we expect to see even more businesses supporting nonprofits through programs that use voluntary payroll deductions for donations, employer matching, and charity drives as the holiday season approaches. Did you know that 55% of employees would select a socially responsible company to work for even if it meant a lower salary, according to a Porter Novelli/Cone study? 71% of employees surveyed also said they want their employer to provide opportunities for them to contribute to their company’s efforts to make a positive social and environmental impact.
What fundraising trends will be popular in 2023? Here are a few predictions:
Mobile giving is a trend that is on the rise and is expected to continue to grow in popularity in 2023. This is because more and more people are using their mobile devices to donate to their favorite nonprofits. Giving platforms that focus on being user-friendly and mobile-optimized will increasingly be a huge win for donors, especially if those platforms can be connected to Apple Pay or Google Pay to make donating even easier.
Social media fundraising
It’s anticipated that social media fundraising will increase in popularity in 2023. Social media is a great way to reach potential donors. With the help of social media, nonprofits can raise awareness for their cause and fundraising campaigns.
Giving days are a trend that is expected to grow in popularity. That’s because they are an excellent way to engage donors and raise money for a nonprofit. Giving days typically involve a 24-hour period where donors can give to their favorite nonprofits and can be connected to a larger giving campaign. Platforms like MaxGiving that give fundraisers the ability to host an engaging online giving campaign and set up personalized options for specific funds or initiatives, recurring gifts, matching gifts, and superb donor recognition will be increasingly sought after.
Keep these trends in mind when planning your next fundraiser
With the help of these fundraising trends, you can reach your fundraising goals and make a difference in your community. And if you need help, don’t hesitate to reach out to the MaxGiving team to help make sure you are set up for success for your next fundraising event.
And finally, remember that the most important thing is to have fun!
Fundraising should be enjoyable for both you and your donors. If you’re not having fun, chances are your donors won’t be either. So keep that in mind when planning your next fundraising event.
Thanks for reading! We hope this guide was helpful. For more fundraising tips and tricks, be sure to check out our blog. And as always, if you have any questions, don’t hesitate to reach out to us. We’re here to help!