Fundraising in the Digital Age: How to Use Social Media to Promote Your Fundraiser

Fundraising in the Digital Age: How to Use Social Media to Promote Your Fundraiser

As the world becomes increasingly digitized, fundraising must adapt as well. Utilizing social media is one of the most efficient and effective ways to promote your fundraiser to a wide audience. However, with paid advertisements and confusing algorithms, it can take a lot of work to know where to start. Here are some helpful tips so you can get the best use out of this powerful tool and create an effective strategy to promote your fundraiser on social media. 

Choose the right platforms for your audience

The first step is to identify which platforms your audience is most active on and what fundraising goals you’re trying to achieve. For example, if you’re looking to engage professionals and corporate donors who are passionate about your cause, LinkedIn would be a good option. However, if you want to encourage people to attend your fundraising event, Facebook Events might be better.

Another thing to consider is which platforms will be most effective in helping you achieve your fundraising goals. For example, if you want to raise awareness for your cause or give quick updates, Twitter would be a good choice because it has a large reach and a limited character count. This is a good way to keep people interested in your fundraising event and to remind them to donate.

Suppose you’re looking to raise money virtually or include more information about your cause. In that case, platforms like Facebook and Instagram are better because they allow you to include donate buttons and more text in your posts.

If you want a new and creative way to promote your fundraising efforts, look no further than Pinterest! This social media platform is perfect for sharing images and ideas related to your cause. 

Create a board dedicated to your fundraiser and start pinning images that represent your goals. In addition to promoting your fundraiser on your own board, you can also search for other relevant boards to repin from.

Don’t forget about potential donors who might not be active on social media. While digital promotion is essential, you shouldn’t rely on it exclusively. Traditional methods like press releases and word-of-mouth promotion are still effective and should be included in your fundraising strategy.

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Utilize Facebook

A Facebook page is like a social media home base. Essentially, it is a mini website on Facebook that allows donors to see what your cause is all about and view pictures and videos from your nonprofit. It is a great way to provide lots of information about your fundraiser and drive traffic to your website or giving page.

After making a page for your fundraiser, create a Facebook event. This is where you can provide all the details about your fundraising event, including the date, time, location, and what the fundraiser is for. You can also use this to share updates leading up to the event, such as progress toward your fundraising goal. 

Share the event on your Facebook timeline, in relevant Facebook groups, and on your other social media platforms. Encourage your donors and board members to share it as well. If you have a budget for advertising, you can also promote your fundraising event with Facebook ads.

Use Instagram for eye-catching photos and videos

Instagram is a great platform for sharing eye-catching photos and videos. This is a good option if you have visual content related to your fundraising event, such as photos of the venue or images of past events.

When sharing content on Instagram, be sure to use relevant hashtags and mention your fundraising event in the caption. You can also use Instagram Stories and Reels to share behind-the-scenes content or live updates from your fundraising event.

Create a fundraising promotion strategy

When promoting your fundraising event on social media, it’s important to have a strategy. This means creating posts that are timely, relevant, and engaging. Use words that generate excitement and create a sense of urgency in your posts. 

It’s also a good idea to mix up the content you share. This could include images, videos, infographics, or blog posts. And be sure to promote your fundraising event across all your social media channels, not just one or two.

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Track social media benchmarks as you go

As you promote your fundraising event on social media, tracking your progress is important. This includes things like the reach of your posts, engagement levels, and how much money you’ve raised.

By tracking these benchmarks, you can adjust your strategy as needed to ensure that you’re making the most of social media to promote your fundraiser.

Other tips for using social media to promote your fundraising campaign:

Get the word out early and often

Post about your fundraising campaign on all of your social media channels, and make sure to include a link to your fundraising page. Use eye-catching images and compelling copy to really capture people’s attention.

Create a hashtag

Hashtags are a great way to promote your fundraising campaign and get people talking about it. Use a unique hashtag for your campaign, and make sure to use it in all of your social media posts.

Encourage sharing

Make it easy for people to share your fundraising campaign with their network by including share buttons on your fundraising page. You can also create social media-specific call-to-actions, such as asking people to retweet your campaign or share a post on Facebook.

Leverage influencers

If you have any social media influencers or brand ambassadors in your network, reach out to them and ask if they would be willing to help promote your fundraising campaign. This can be a great way to get additional exposure and leverage an existing social media following. If you’re able to secure a social media influencer or partner, be sure to promote their involvement on your own social media accounts.

Keep people updated

Make sure to keep your supporters updated on your fundraising progress by posting regular updates on social media. You can also use social media to thank people for their donations and show them how their support is making a difference.

When it comes to fundraising, social media can be a powerful tool. By harnessing the reach and engagement of platforms like Facebook, Twitter, and Instagram, you can raise awareness for your cause and generate excitement and support from your community. 

If you need a fundraising page or somewhere to send your new traffic from social media, MaxGiving can help. Achieve your fundraising goals, organize your donations, and maximize your traffic with this user-friendly software. Learn more at

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